Press-release “Al Arabia Fashion Days”

اذا كانت الموضة هي شغفك ، فاجعليها مهمتك


(Luiza Ave)

MEROVING Production LLC has the honor to invite You to become a member of a unique project named “Al Arabia Fashion Days”.

“Al Arabia Fashion Days” – the First fashion week with designers from the Middle East countries in Moscow (Russia) will held on 19-21 of October 2018 at a gem of Russian architecture, located in the modern downtown of Moscow – the Mansion of Saltykov – Chertkov. With the full preservation of the historical appearance after the reconstruction Palace was re-equipped with all modern trends and now it is a unique exhibition complex.

Moscow will become the first platform in Russia where the Arab designers will introduce their creations to the Russian audience. Al Arabia Fashion Days is the biggest project in fashion industry involving trendy designers of the Middle East countries and Russian designers of Oriental style. The project will strengthen mutually beneficial cultural and business relations between Russia and Middle East countries.

The Headliners of Al Arabia Fashion Days are Nicolas Jebran (Beirut, Lebanon) and AMATO COUTURE (Dubai, UAE). The greatest designers who dress world-famous Hollywood stars (such as Nicki Minaj, Beyoncé, Heidi Klum and many others), as well as members of the Royal families of Arab countries. Arab designers will present their unique and bold design, recognized throughout the world. Their shows are a fascinating reminiscent of a theatrical performance . On the one hand we see the highest sewing skills, rare lace and hand embroidery, and on the other – adult sensuality, emphasizing the true beauty of a women.

The event is supported by the Government of Moscow and, moreover, the Mayor of Moscow Sergey Sobyanin and Ambassadors of 22 Arab countries are expected as VIP guests at the Grand Opening and Gala Closing of Al Arabia Fashion Days, which indicates the high level and quality of the project. At the end of each day of “Al Arabia Fashion Days” the most luxurious club of Moscow – Soho Rooms – with invited top DJs and artists will host VIP guests, designers, sponsors and organizers of the event.

On October 18, from 5 p.m. to 9 p.m. will be an open fashion panel. Speakers are the participants and organizers of Al Arabia Fashion Days, the headliners, the Chairman of Arab Fashion Council and other partners of the event. Professionals of the fashion industry will share their invaluable experience, tell the secret of the successful fashion business, as well as how to create and develop strategy of the international brand. The panel will be held in Meeting point, Four Seasons Hotel Moscow.

Organizer: MEROVING PRODUCTION (co–organizer Arab Fashion Week in Dubai, official representative of Arab Fashion Council in Russian and CIS; co-organizer Designers&Brands in Beirut, Lebanon, the official representative L.I.P.S. Management in Russia and CIS).

With support of

  • Moscow Expert Center (IEC);
  • Association of Russian Banks (ARB);
  • Charity Fund “For the good life”.

Official stylists: REVLON

Partners: Marium Boutique, TheFabrika, MarsTravel, RED BULL, Agency “Job for Arabist”, VPAgency, SOHO ROOMS, Arab Fashion Council, L. I. P. S. Management, Business People Club in Russia.

Media-partners: KHALEEJ TIMES, VOGUE RUSSIA, ELLE, Leaders,, Moda Dynastie, FASHION Net-work, PRIME One, Business Traveller and Metro newspaper. TV: Dubai TV, Russia Today, BRICS TV, Friday, MIR.

Program of Al Arabia Fashion Days:

  1. Official press conference / October 15 at 1 p.m. in CDP)
  2. Big Fashion Panel / October 18 at 5 p.m. – 9 p.m. in Meeting Point)
  3. Fashion shows of Demi and Haute Couture collections 2019 / October 19-20, the Mansion
  4. 2 world headliners / October 19-20, the Mansion
  5. Showroom areas / October 19-20, the Mansion
  6. 2 After Party / October 19-20, 11p.m . Soho rooms Pool Terrac
  7. Red carpet / October 19-20, The Ballroom by Soho Rooms
  8. Gala dinner / October 21, The Ballroom by Soho Rooms
  9. AL ARABIA FASHION AWARDS / October 21, The Ballroom by Soho Rooms

Dates: 19, 20, 21 October 2018

Venue: Myasnitskaya str., house 7, Mansion Saltykov-Chertovich, Moscow.

Accreditation: Maria Reznikova, PR-Director

Official website:

Official Facebook&Instagram: @AlarabiaFashionDays

Official Press conference will be held on October 15, 2018 at 1 p.m. in CDP (47 Pokrovka street, Moscow)

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Press-release “Al Arabia Fashion Days”

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